Innovative Business Development as a Basis for the Digital Economy

Abstract

In today’s environment, business is developing under the influence of digital transformations and depends on adaptation to new conditions of economic relations. Particularly problematic is that the modern economy is characterized by a particularly difficult way of development, which is inherent in the associativity of general sentiments about the population of change, the nature of which determines the content of transformations in economic systems. Ukraine’s macroeconomic indicators remain at the periphery of world investment flows, which are exacerbated by the insufficient level of investment resources and complicated by the crisis in the world economy.

Keywords

• innovations
• innovative development
• digital economy
• management
• investments