APPLICATION OF THE GENDER FOCUSED APPROACH IN A BANK DEPOZIT TAKING

Abstract

In article questions of attraction of money of the population in bank deposits taking into account gender distinctions and features of clients are considered. It is pointed out prospects of deposit work with a female gender. Gender differences in adoption of administrative decisions of men and women reveal.

Keywords

• depozitovany
• credit institutions
• gender features
• the gender focused management
• marketing