Interpreting the Tataliti community through the approach of late subcultural theory

Abstract

Various approaches to the nature of communities and their interactions with each other have played a central role in the evolution of the conceptualization of the subculture term. From the period when certain specific youth groups were introduced in the works of Birmingham School intellectuals as subcultures, to today, where some approaches fundamentally discuss the inefficiency of the subculture concept, a spectrum of perspectives regarding changes and developments in social, technological, and media-related contexts about this concept and its characteristics has been presented. This study, with the theoretical sensitivity provided by subculture studies, addresses the cultural phenomenon of enthusiasm for Amir Tataloo. In this sense, the theoretical and empirical alignment of the term "Tatality digital subculture" with the enthusiast community of Amir Tataloo, examined in this study, is the research issue. In line with the research objectives, semi-structured interviews were conducted with 16 teenagers who manage fan pages on the Instagram social network, and thematic analysis of the data was performed using MAXQDA software. The results indicate that late subcultural theories are instrumental in explaining the empirical research sample as "collectivity in music," "construction of charismatic personality," and "transformation of followers into Tatality" are three communicative principles that, due to their function in the enthusiast community, signify this matter.

Keywords

• digital subculture
• youth
• music consumption
• amir tataloo
• fandom