Importance-performance analysis of private health facilities serving within the scope of medical tourism: Istanbul example

Abstract

The aim of this study is to evaluate the factors presented in the private health facilities operating in Istanbul within the scope of medical tourism with importance-performance analysis, to determine the situation, to compare the levels of importance and performance and to reveal which factors should be protected through the obtained findings and which should be focused on and which are in the spectrum of low priority and possible excesses. For this purpose, data has been collected from medical tourists who has received medical services from 15 private health facilities operating in Istanbul between December 2019 and January 2020, using a survey technique. The data obtained has been evaluated by the Importance-Performance Analysis. As a result of the study, the factors whose low priority should be maintained has been defined as waiting period, providing accurate hospital information, quality of service, legal inspections, follow-up treatment and the factors that need to be focused on has been defined as the transparency of the wage policy. In addition, the low cost of hospital services, the appropriate environment for the companions and the ability to receive preliminary information from the doctors through the internet are included in the low priority section, and the variety of services offered in the hospitals is in the possible excesses section.

Keywords

• Medical tourism
• Importance‑Performance Analysis
• Private health facility
• Medical tourist
• Istanbul
• Turkey