Dealer Group or Financial Planning Group? A Brief Technical Note

Abstract

This technical note examines whether the industry practice of using the term dealer group when referring to afinancial planning group contributes to the general perception that financial advisers are not objective whenmaking financial product recommendations. An experimental design carried out through an online survey isused. This is supplemented by a direct comparison survey on the two terminologies. The results provide acase for the industry to adopt a new terminology.

Keywords

• Dealer group
• Financial planning group
• Financial planning