Analysis of packaging design its colour coding and labelling of contained sugar in dairy and cereal products

Abstract

The purpose of developing the colour coding system is to create better awareness and help consumers monitor and understand the sugar content of foods. Our research focused on food products (dairy products and cereal products on the Slovenian market) that contain so-called hidden sugars, as these can cause many health risks. The aim of the study was to raise awareness of the sugar content in dairy products and cereals through a packaging design with a uniform labelling and coding system. During the process of this research, few answers were provided to the following questions: How can a labelling system be designed to be clear and impartial, what is the hierarchy and layout of food information on packaging, and how can the system be coherently integrated with existing packaging? The impact of the information design on the consumer in the food packaging industry, which helps in further execution, was analysed. Based on the research, variants of a multi-colour labelling system were created, differing in primary information graphics, colour, placement and formats. The packaging for an imaginary brand and the placement of the code system were designed. Finally, the packaging design was implemented in the 3D models for each food group. The result of this research is a collection of packaging models with a labelling system that informs consumers about sugar content, facilitates decision-making and helps them control their food intake. The colour-coded labels were applied to the packaging in a uniform and coherent manner, which can provide sufficient attention and information.

Keywords

• packaging design
• dairy products
• cereal products
• sugar
• labelling
• labelling system