RESEARCH OF THEORETICAL ASPECTS OF MANAGEMENT OF THE COMMODITY RANGE OF THE ENTERPRISE OF MECHANICAL ENGINEERING

Abstract

The current problem of management of the commodity range at the domestic mechanical engineering enterprises has investigated. Such aspects as the complex analysis and forecasting of market conditions, competitiveness of goods and the enterprises, main types of assortment policy and indicators of the analysis of prospects of the commodity range have considered. By the results of the conducted research, authors have defined methods of management of the commodity range, which implementation will provide an integrated approach to the analysis and increase in competitiveness and prospects of the commodity range of the mechanical engineering enterprise.

Keywords

• mechanical engineering enterprise
• competitiveness of goods
• competitiveness of the enterprise
• commodity range
• price policy