NIKOLAYEV REGION’S COMPANY NAMES’ SEMANTIC POTENTIAL

Abstract

In the article Ukrainian unit onomastic space, the object of study of ergonomics as the science of names of various groups of people in the political, scientific, cultural, industrial, commercial, banking and finance and other fields. Firmonimy (ergonems) analyzes of semantic markedness position that causes their functioning in firmonimikoni Mykolavschyny. The main motivational signs that serve as factors in the appearance of these elements in the language. The basic trends in the formation company names region, including vidapelyatyvna nomination, advertising motivation, influence of western cultural stereotypes as extra-linguistic factor to the system of proper names. It is indicated in the necessity of solving the problems of modern Ukrainianization company names as the southern region and the country.

Keywords

• ергономіка
• мотиваційна ознака
• семантичний маркер
• фірмонім
• фірмонімікон