MOTIVATION FACTORS TO INVOLVE IN SPORTS VOLUNTEER AMONG UNIVERSITY OF MALAYA (UM) STUDENTS

Abstract

Volunteers are a vital human resource at any sporting event, and numerous experiments have been undertaken to clarify the motivation factors of volunteers in multiple situations. The purpose of this study is to identify the main factor that motivates students in joining volunteer activity and to identify the different factors between the gender that motivate them to take part in volunteer activity. Since it is stated that university students contribute the most to volunteer activity, the research data were gathered from 496 students of the University of Malaya (UM) by using Volunteer Motivation Scale for Sporting Event (VMS-ISE) with a total of 29 items from seven dimensions. The findings revealed that volunteer motivation can be grouped into seven variables: Expression of value, patriotism, career orientation, interpersonal contact, personal growth, extrinsic reward, and love of the sport. Data were analyzed by using descriptive analysis to identify the main factor that motivates sports volunteer involvement and Mann-Whitney analysis to identify motivation factors to involve in sports activity between gender. The result showed that the most respondent were female students (58.5%) compared to male students (41.5%). Students revealed that expression of values is the dimension that better predicted the level of voluntary motivation and the dimensions that showed a significant difference between gender is the dimension of love of sport, extrinsic reward, expression of value, and career orientation. The theoretical and functional effects of these studies are discussed in more detail.

Keywords

• volunteer
• sports volunteer
• motivation
• sports event
• sports activity