The Moderating Role of Payment Platform Applications’ Relationship with Increasing Purchase Intention among Customers in Kuwait—Unified Theory of Acceptance and Sustainable Use of Technology Model
Omar AlHussainan,
Ahmad Alsaber,
Farid Abdallah,
Shaihana AlMutari,
Bedour Alboloushi
Affiliations
Omar AlHussainan
College of Business, Australian University, Kuwait 13015, Kuwait
Ahmad Alsaber
College of Business & Economics, American University of Kuwait, Salmiya 13034, Kuwait
Farid Abdallah
College of Business, Australian University, Kuwait 13015, Kuwait
Shaihana AlMutari
College of Business & Economics, American University of Kuwait, Salmiya 13034, Kuwait
Bedour Alboloushi
Business Management Department, Kuwait College of Science and Technology, Kuwait 13002, Kuwait
This paper aims to understand the moderating role of mobile payment platform applications by analyzing the various factors that influence the online purchase intention of customers in Kuwait [...]
