The Role of Constraints in the Motivation of Ski Resort Tourists

Abstract

The aim of present study is to investigate the effect of constraints on themotivation of ski resort tourists. The population includes all of ski resort touristsin Shemshak and Tochal stations which has attended in sports at least threetimes in the year. Regarding to unfeasibility of certain population and uncertainsize, the sample size was determined through Cochran formula (N=141). Thedata were gathered by Wei (2008) questionnaire. Reliability was tested throughAlpha Cronbach for constraints and motivation as 0.756 and 0.898, respectively.In order to analyze the data, descriptive statistics (mean, standard deviation)and inferential statistics (Kolmogorov, Smirnoff, correlation coefficient ofPearson, and multi-various linear Regression) were used at the level of P≤0.05.The results showed that there was meaningful reverse relationship betweenconstraints and its dimensions and motivation of ski resort tourists (r- 0.362,P=0.001). Also, the interpersonal factors (t=2.251, B=0.247) and structuralfactors (t=2.331, B=0.238) were the most effective predictors. Therefore,regarding to the results, facilitating the tourists’ attendance through trainingand taking advantage of experiences in the field of ski and resolving structuralconstraints in order to provide security for tourists is so important for enhancingtheir motivation and continuous attendance in sky resorts

Keywords

• motivation
• ski resorts
• sport tourist
• constraint