Adolescents’ consumption intentions toward leisure tourism in high-risk leisure environments in riverine areas

Abstract

This study investigated the effects of food culture on the economic and ecological development of rural rivers and adolescents’ intentions toward tourism in high-risk leisure environments. The study applied a mixed-methods design. A questionnaire was designed and distributed to recruited participants, and 900 responses were collected and analyzed, with SPSS 26.0 used to perform basic statistical validation and Pearson’s correlation analysis. Structured interviews were conducted to collect the opinions of experts, tourists, and residents of the investigated areas. A multivariate analysis was used to analyze the results, which revealed that superior economic, societal, and ecological development is associated with greater leisure, tourism, and consumption intentions. However, varying levels of environmental literacy among tourists can present challenges. Problems such as tourism waste; overdevelopment; loss of historic architectural features; and pollution of water, forests, and air may deter young tourists from revisiting an area and diminish their willingness to engage in and share leisure experiences.

Keywords

• environmental risk
• leisure experience
• special diet
• rural economy
• water pollution
• consumer desire