USING DIFFERENT TOOLS FOR ANALYSIS OF POPULARITY AND EFFICIENCY OF A BUSINESS PROJECT IN THE MEDIA MARKET

Abstract

The proposed article is devoted to the study of basic tools for analyzing the popularity and effectiveness of a business project in the market in the field of media entrepreneurship. The most common and used tools are listed.

Keywords

• бизнес-проект
• семантическое ядро
• целевая аудитория
• swot-анализ
• конкуренты
• рекламная кампания
• анализ конкурентов