Comparative analysis between the traditional and contemporary approach to efficiency measurement in companies

Abstract

Nowadays, corporation efficiency measurement is a modern and important trend in various disciplines, such as accounting, finance and especially marketing. The main purpose of this research is to find out whether and to what extent does a systematic approach to financial performance measurement, analysis and evaluation, as well as other non-financial types of performance caused by them and related to them contribute to higher corporate efficiency. The traditional efficiency measurement model is based on the traditional financial statements and financial performance criteria. The accounting criteria have been largely implemented in corporate financial analyses, and it can be significant for business portfolio management, i.e. capital allocation and reallocation, disinvestment, credit rating assessment and analysis, key area identification in strategic decision making, etc. However, successful business operations and effective strategic decision making demand a complex approach to modelling a measurement system for the usage of resources. Therefore, an efficient measurement system demands multidisciplinary theoretical and methodological knowledge for the choice and construction of the most appropriate analytical model. This is why factor approach is necessary in addition to the integral approach for the indicator measurement of corporate resources usage. Only a carefully conceptualized and implemented system of efficiency measurement, focusing on the analysis of relevant factors, can be an important instrument triggering strategic changes in corporate business activities.

Keywords

• finance
• accounting
• performance
• efficiency
• marketing
• balance scorecard