SPEECH STRATEGIES AND TACTICS IN THE ANNUAL ADDRESSES OF ANGELA MERKEL

Abstract

The article is devoted to studying speech strategies and tactics on the material of annual addresses of Angela Merkel. The author carries out the systematic linguistic analysis of her speeches in the period from 2005 to 2015 and reveals the dynamics of the speaker's stratagem and tactic complex development. The peculiarities of speech strategies and tactics used byAngela Merkel are investigated by the methods of continuous sampling and contextual analysis. As the research shows, the main speech strategies used by Angela Merkel in the analyzed texts are the following: the self-presentation strategy, the interpretation strategy, the argumentation strategy, the strategy of forming the addressee's emotional state, and the agitation strategy. Consequently, the implementation of these strategies through the set of speech tactics lets the speaker fulfil certain communicative objectives. In one of her annual speeches Angela Merkel aims to inform the audience, to interpret some facts or data, to assume confidence-building measures, to consolidate the people, to determine common tasks, to make audience believe in correctness of their political choice, to discredit political competitors, to stimulate recipients to take some actions etc. Moreover, the process of combining strategies and tactics promotes optimal achievement of communicative targets. The conclusions of this article may result in further academic research. Therefore the comparative analysis of speech strategies and tactics in Russian and German political discourse can be perspective of this study.

Keywords

• speech strategies
• speech tactics
• political discourse
• political speech
• political communication
• political linguistics