Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping

• Tahereh Saheb,
• Bahareh Amini,
• Fatemeh Kiaei Alamdari

Affiliations

Tahereh Saheb

Management Studies Center at Tarbiat Modares University, Tehran, Iran; Corresponding author.

Bahareh Amini

Management School, Tarbiat Modares University, Tehran, Iran

Fatemeh Kiaei Alamdari

Management School, Tarbiat Modares University, Tehran, Iran