SELECTED DETERMINANTS OF LIFE INSURANCE PURCHASE ACCORDING TO RESPONDENTS

Abstract

The main purpose of the study was to evaluate selected determinants of life insurance purchase. The subjects of the study were adult individuals, while the subjects were life insurance. The source of data was primarily primary material obtained in 2022-2023 through a questionnaire survey. (104 responses were received). Data were processed using ꭓ2 statistical tests and Kruskal-Wallis nonparametric analysis of variance. Cross-tabulation included analysis of responses by gender, education, place, and monthly net income per person in the household. The mentioned determinants differentiated the responses in a statistically significant way. The results proved that as many as 81% of respondents had one insurance policy. The number of individual insurance policies only slightly exceeded the group form of insurance. Importantly, among the insured there were both old customers (insurance for more than 5 years) and new customers (1 year or up to 1 year). Respondents spend relatively low amounts on premiums but are satisfied with this protection. Factors influencing the purchase of these insurances were the desire to protect relatives in case of death, a general sense of security, the fact of having protection itself, and support in case of illness or invalidity.

Keywords

• life insurance
• propensity to buy insurance
• determinants of insurance purchase
• pandemic
• Poland