Analysis of Internally Generated Goodwill Indicators: A Case Study of the Slovak Republic
Podhorska Ivana,
Gajanova Lubica,
Kliestikova Jana,
Popescu Gheorghe H.
Affiliations
Podhorska Ivana
University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26Zilina, Slovak Republic
Gajanova Lubica
University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26Zilina, Slovak Republic
Kliestikova Jana
University of Zilina, The Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26Zilina, Slovak Republic
Popescu Gheorghe H.
Dimitrie Cantemir Christian University, Bucharest, Romania
Background and purpose: Knowing key indicators of goodwill value can contribute to its effective management and growth of the market value of the enterprise. The purpose of this research is to identify individual goodwill indicators. The paper aim is to obtain potential indicators of enterprise goodwill under the conditions of the Slovak Republic.
