ANALYSING THE CURRENT STRATEGIC POSITION OF THE AGRICULTURAL MARKET OF КAZAKHSTAN

Abstract

The performance of the agricultural market has the significant impact on maintaining the food secu-rity within the Republic of Kazakhstan. Therefore, the purpose of this research paper is to describe the current strategic position of the agricultural market of Kazakhstan. The research has value because its results may help the future researchers in defining the policies and recommendations for developing the agricultural sector of the Republic of Kazakhstan. The research methodology is based on the philosophy of epistemology because this paper is concerned whether the current strategic position of the agricultural sector in the Republic of Kazakhstan should be treated as the fact. Moreover, the presence of economic trends and links within the agricultural sector of the Republic of Kazakhstan would be evaluated through applying various scientific methods. The research results show that the gross output level in the agricul-tural sector of Kazakhstan in 2019 equals to 5151163 million tenge. Moreover, the following key success factors were found for the agricultural market in Kazakhstan: prices, innovation, creating trust with the consumers. The internal market analysis showed the following results: new entrant threat was medium, the supplier power was low, the power of buyers was medium, the substitution threat was high and the rivalry was high. It was worth noting that employees and shareholders were the most powerful stakehold-ers in the agricultural sector of Kazakhstan.

Keywords

• agricultural market
• kazakhstan
• innovation
• efficiency
• strategic analysis