SOCIAL NETWORKS AS A PHENOMENON OF THE INFORMATION SOCIETY AND SPECIFIC SOCIAL RELATIONS WITHIN THEM

Abstract

This article seeks to examine the specificity of social relations in the virtual environment of social networks. The authors conclude that it was the introduction of social networking the contributed to socialization of the Internet. Social ties within social networks are both specific and contradictory, they are formed by the reality and, in many ways, construct this very reality.

Keywords

• internet
• world wide web
• virtual reality
• social ties
• social networks
• virtual communication