Data-driven strategic decisions: Leveraging business analytics and big data to improve decision-making insights in the international organizations

Abstract

In the technological and digital revolution, the world is witnessing unprecedented environmental uncertainty as big data becomes more complex in the labor market. Hence, the study examined the relationship between business analytics, big data, and decision-making insights. The study design used a quantitative approach through a questionnaire distributed to a sample of 412 management levels from international organizations located in King Hussein Business Park in Jordan, named CISCO, Microsoft, Oracle, MBC, Samsung, Migrate, Aramex, Experia, and Ericsson. The data were managed through PROCESS Micro v3.5 software via SPSS packages to investigate the total effects of the study variables. The results confirmed the positive relationship between business analytics, big data, and decision-making insights at a statistically significant level (p < 0.01). The study presented a theoretical development of the role of management in achieving mature visions based on big data that constitute solutions to the complex interactions between technology and human orientation, facilitating the organizational complexities supported by the digital age and transforming them in favor of business decisions in the organizational environment of business companies.