MOPSO-Based CNN for Keyword Selection on Google Ads

Abstract

Google Ads is an advertising agency that provides ads to advertisers. Advertisers match the user's search terms and push ads by selecting keywords related to their ad content. Keywords can determine the type of users an advertiser pushes, the effectiveness of the ad promotion, and the sales of the ad product. Automatically selecting keywords that are satisfactory to advertisers from a large number of keywords provided by Google Ads is the main task of this paper. But there is not too much time for the model to judge whether keywords are selected, choosing correct keywords in the shortest time is another task of this paper. Therefore, a structure of the model that can get some useful keywords for advertisers is designed and an improved multi-objective particle swarm optimization algorithm is proposed to achieve this multi-objective task. These are also the main contributions of this paper. To accomplish this multi-objective task, many technical issues need to be overcome, such as the mixed language problem, the imbalance problem, the problem of extracting features from corpora and so on. This paper proposes a corpus selection method to solve the mixed problem of Chinese and English in keywords, word embedding method to solve the representation of keywords, re-sampling to solve data imbalance problem, improved convolutional neural network (CNN) to solve classification problem, and a multi-objective particle swarm optimization algorithm (MOPSO) to achieve neural structure search of CNN so that the effect of the classification is improved and the training time is reduced. The keyword selection problem is solved with the combination of evolutionary computing, deep learning, machine learning, and text processing techniques. Experimental results show that the proposed algorithm greatly improved the accuracy of keyword selection and shortened the time of selecting keywords. Therefore, this algorithm has a good application value.

Keywords

• Google Ads
• corpus selection
• word embedding
• re-sampling
• CNN
• MOPSO