Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Abstract

Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.

Keywords

• marketing research
• teaching romanian language
• case study
• teacher performance