International Journal of Islamic Education, Research and Multiculturalism (Oct 2023)
Does the use of Digital Marketing Communication Strategy Effectively Affect Conversions? (Case Study on DatascripMall.ID)
Abstract
The development of technology, it then has a significant impact on aspects of human life and also business development. In this case, there are many methods that can be used as a method of using digital marketing strategies for companies. In this study, a cash study was taken on DatascripMall.id whose line of business is in the technology sector. The research method used this time is a quantitative research method with data collection techniques using primary and secondary methods. The results obtained in this study is that there is a significant influence between each variable on the company related to efforts to increase company profits.
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