Evaluation of Cultural Intelligence in Sports Management through Country Navigator Software

Abstract

The society in which we live is increasingly globalized and many of nowadays companies are automatically born global. Thus, employees working in such companies need different skills. These skills that help individuals adapt to a global work environment are related to cultural intelligence, a concept that has been developed to describe why some individuals can successfully adapt to a different cultural environment and others cannot. Unlike other intelligence types, cultural intelligence can be improved throughout life, but so far not many ways are known to improve it. Country Navigator is a software that identifies the cultural profile, compares the individual profile with the cultural profile of 100 countries and offers valuable clues for decreasing cultural differences. The present study shows the cultural profile of a Romanian football coach and a Brazilian football player. The purpose of this paper is to analyze the cultural profiles of the two, identify ways to improve cultural intelligence, and encourage the development of cultural intelligence skills.