PENGARUH MEREK DAN IKLAN TERHADAP PERILAKU KONSUMEN PADA TOILETRIS RAMAYANA KUPANG

Abstract

The purposes of this research is to know and to explain that Brand and Advertisement influence partially and simultaneously to Consumer Behavior at Toiletris Ramayana Kupang. The research method used is Descriptive Quantitative. Data Analysis Technique using Descriptive Statistic, Classical Assumption Test, Multiple Linear Regression and Hypothesis Test. The results showed that Brand and Advertisement did not influence partially and simultaneously to Consumer Behavior. Keywords : Brand, Advertisement, Consumer Behavior