Social Advertising Administering Russian Politics

Abstract

The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.

Keywords

• политические технологии
• социальная реклама
• политическая реклама
• агитация
• политическое манипулирование
• законодательное регулирование
• избирательный процесс
• выборы