Determinants of perceived value and repurchase intentions in brazilian inbound tourism

Abstract

This study aims to measure the influence of Brazilian tourism product’s characteristics on the inbound tourist’s perceived value and the intention to return. An empirical study was carried out using a large database contents on international tourism behavior. The logit binomial model was used for estimation. As a result it was found that some of the most relevant characteristics of Brazilian tourism product are hospitality, accommodation, nightlife, public safety and tour guides. Among the least significant aspects are public transport, highways, communication system and tourist signage.

Keywords

• Turismo receptor. Valor percebido. Intenção de retorno. Demanda turística. Turismo no Brasil.