Towards an automated economic assessment of innovative projects for the production of tonic Beverages

Abstract

Over the past five years, in the country and in the world there has been an increase in the production and consumption of non-alcoholic tonic drinks (NTD). Representatives of various scientific schools are developing new NTD formulations. The regional characteristics of the used plant raw materials with a tonic effect are taken into account. The priority task of the food industry is to carry out activities aimed at making healthy food products, taking into account not only the traditions and habits of the population, but also the cost-effectiveness of introducing them into production. The paper considers the requirements of regulatory documentation for raw materials, elaborates the technological scheme of NTD production, describes the requirements for labeling and packaging of the finished drink. Introducing new technologies into production is an expensive process. The aim of the work is a preliminary automated assessment of the economic efficiency of an investment project for the production of NTD based on new recipes. The specified assessment is carried out from the point of view of traditional indicators of project efficiency, using the Karma optimization software package, which allows identifying the economic potential and finding the optimal characteristics of investment, production, financial activities of investment and production projects. The influence of the key indicator of the project (the market price of a unit of production) on the main indicators of the effectiveness of the investment project is studied. The life cycle is analyzed and the economic potential of the investment project is revealed through the use of an optimization mathematical model. The dependence of the net present value of the project on the planning horizon is described with a variation in the market unit price parameter. High characteristics of the economic efficiency of the investment project are obtained. Practical recommendations are given on sales markets, production technology, implementation of investment projects related to the production of NTD «Wild Cat».