Application of Multilevel Gray Model in Tourism Economic Performance Evaluation

Abstract

The tourism industry is contributing to the rise in the national economy because of its outstanding advantages in increasing employment and winning regional economic vitality. But, there is no study to systematically evaluate the performance of China’s tourism economy. Therefore, this paper adopts a multilevel gray model and scientifically constructs a tourism economic performance evaluation index system. It is found that China’s tourism economic performance has the advantages of excellent development infrastructure conditions and abundant tourism resources but still has deficiencies in the aspects of social environment support, international market demand, and tourism environment support. The sustainable development potential of China’s tourism industry needs to be strengthened in three aspects in the future, namely, strengthening the government’s macroguidance, expanding the tourism high-quality talent pool, and enhancing the construction of tourism infrastructure and service facilities.