Transformation of Sociology: Necessity and Perspectives

Abstract

The article analyzes the relevance, factors and prospects of the transformation of modern sociological science. It is noted that digital technologies significantly change the fundamental foundations of social interaction, most everyday social practices, structures and conflicts. This poses a number of serious challenges to sociology as a science. It is emphasized that it is time to think deeply not only about the problem of transformation of what sociology studies, but also about the transformation of sociology itself as a specific intellectual practice. Attention is focused on the need for sociological analysis and interpretation of large-scale and long-term social processes, changes in the traditional way of sociology's participation in the formation of state social policy and the implementation of social reforms. Endogenous factors hindering the leadership of sociological science in the modern public intellectual discourse are identified, namely: fragmentation of sociology, its division into a huge number of directions, particular, local thematizations; lack of research attention of sociologists to the fundamental problems of social life; modern sociology does not form an agenda for public intellectual discourse and scientific research, does not define the problematic field of research and interpretation both at the microsocial level and at the level of societal and global phenomena; it is not socially engaged, does not engage in dialogic interaction with various groups of the public, does not help them to realize their values, interests and problems, to fight for their solution; sociologists do not show activity in related research areas (for example, such as social communications, public relations, advertising, marketing, political consulting, conflict studies), do not use for this a rich arsenal of sociological theoretical concepts, quantitative and qualitative methods; despite the mediatization of social life, sociology is not sufficiently media-based, it is extremely weakly present in the media space. A conclusion is formulated about the need to transform sociological thinking and sociological imagination, the need for serious changes in the educational programs of professional training of students, in particular their practical component, the search for new formats of professional communication.

Keywords

• sociology
• digital society
• transformation
• public sociology
• social processes
• sociological education
• social communications
• media