STRATEGIC THINKING AS A LEARNING PROCESS

Abstract

Under the central notion that every strategy is always a theory, necessarily a strategy is based on speculations about the expected performance of a system in its environment and, as such, those conjectures should be exposed to refutations with the purpose of enhancing its effectiveness and efficiency in achieving its goals. This succession of conjectures and refutations is at the core of the strategic thinking methodology as a learning process and, therefore, as the Competitive Development thrust.

Keywords

• Strategy
• Conjectures
• Refutations
• Learning
• Competitive Development