THE EVOLUTION OF E-COMMERCE IN ROMANIA

Abstract

The evolution of e-commerce in Romania in the past few years was significant and in 2016 the total amount of money spent on online shopping exceeded 1.8 billion Euros. Since it is believed that e-commerce will be the future trend in global commerce, this topic has an increased importance in the specialized literature. The purpose of this paper is to present the evolution of the e-commerce market in Romania, mainly in the past two years, and to outline the trends that are expected to occur this year and in the near future. The paper presents a short literature review regarding the concept of e-commerce and a secondary data analysis regarding the characteristics of the e-commerce market in Romania.

Keywords

• e-commerce
• consumer-oriented e-commerce
• electronic commerce
• e-commerce market
• online sales