Russian Journal of Education and Psychology (Jun 2024)
DEVELOPMENT STRATEGY FOR THE SCIENTIFIC EDITION “RUSSIAN JOURNAL OF EDUCATION AND PSYCHOLOGY”
Abstract
Background. Russian scientific journals joined the international market of scientific publications quite late, which actualises the development of a strategy for entering this market and complicates the realisation of the strategy as such in the environment of tough competition on the part of experienced and stable players thereof. Purpose. The purpose is to elaborate a strategy for the development of the “Russian Journal of Education and Psychology” for its introduction to the international market. Materials and methods. The research sources are represented by statutory acts, statistical materials and results of the author’s empirical research. The research is based on the systemic approach; the strategy of the journal is based on the ideas of the positioning school; the main method of business planning is economic analysis. Results. The growth of competition in the domestic market, along with the gradual approximation of the Russian scientific journals evaluation system to the global practice and the universal quality criteria, proved to be the conditions inspiring the change in the strategy of the scientific edition “Russian Journal of Education and Psychology”. The detailed analysis of the internal and external environment of the journal made it possible to form a self-contained range of strategic alternatives among which the entry to the international market was the most appropriate way to meet the objectives of the publishing house and the interests of the proprietor (who is also the project customer). Securing the journal’s work in accordance with the requirements of the international scientometric databases, for its inclusion in the Scopus and (or) Web of Science, became a new strategic goal of the journal. The new goal changed the concept and mission of the journal with regard to the customer’s wish to preserve the edition’s traditional values. Changes in marketing and peer reviewing were identified as the main transformation areas for which new functional strategies were developed. The overall project plan envisages the solution of other targets as well, but it is the tasks connected with the journal distribution and the change in the work of the editorial board and in the business aspects of reviewing that became extremely significant in terms of their timing and involved financial costs. The project team comprising current employees is supposed to cope with possible risks with respect to project completion time, while the financial resources of the publishing house will allow it to overcome the financial risks of the project without any assistance. Even in case of failure to achieve the strategic goal, due to its high risk, the journal’s key performance indicators will be improved through the increased share of high-quality articles; by optimising and tightening the review process, active promotion of the journal in the national and foreign markets; by attracting a numerous audience (authors, readers) and expanding the number and diversity of stakeholders.
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