Summary The experience of work in BioImpacts and direct involvement in whole the process of publication inspired us to tackle here the dimensions which we recognize as problematic areas in publication, namely, scientific setbacks, language and technical issues. Authors besides readers as competent future authors are urged not to neglect the significance of well-writing either through considering the language-associated issues or attending the technical matters besides enriching the scientific content. The article offers a scope for the authors to manifest themselves, hence we suggest how to best appear in this play.
