Proposición de un Protocolo para Estudio sobre la Intuición y el Proceso de Tomada de Decisión.

Abstract

The current context in which business executives and managers are embedded is dynamic and imposes pressure for results. Quick and accurate decisions are necessary, supported by decision-making models and by more subjective aspects, such as intuition. Although intuition has been studied for a long time, there are few studies about its role in decision-making, especially in the Brazilian reality. This article aims to make a reflection on intuition in the context of decision-making and to present a research protocol proposal for Brazilian reality, seeking to understand how intuition and decision-making interact. Through a theoretical approach, this proposition is based on other researches that have been made in management, looking for the main contributions, in order to elaborate a broader scenario in its observation scope, adding up to everything that was already developed. We come to the conclusion that a study of intuition cannot oppose it to the rational process of decision-making; it is rather a complementary tool. For this reason, the presented instruments in literature leave some gaps and do not provide a complete overview on the subject.

Keywords

• Intuição, Tomada de Decisão, Emoções, Racionalidade