Innovative Marketing (Jul 2013)

The Genesis of Robitussin’s “Ask Your Doctor” campaign – The prevalent theme of pharmaceutical advertising for four decades

Sidney Kessler,
Joanna Hernik,
Dana-Nicoleta Lascu

Affiliations

Sidney Kessler
Joanna Hernik
Dana-Nicoleta Lascu: ORCiD

Journal volume & issue: Vol. 9, no. 2

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

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