Zastosowanie koncepcji real-time marketingu w komunikacji z klientem

Ekonomiczne Problemy Usług. 2015;117

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS

Bogdan Gregor (Uniwersytet Łódzki)
Joanna Kłosińska (Uniwersytet Łódzki)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

Communication is one of the most natural processes that accompanies us every day and is constantly evolving. At present, the changes that occur in this process are associated with technological development. A large part of the communication process in the XXI century is happening in the Internet, and the newer Internet tools necessitate a change in communication both between individual users as well as in the B2C com-munication. Internet communications can now be complemented by the use of so-called real-time marketing which brings the company closer to traditional synchronous communication. Article focuses on explaining the essence of RTM, indicating the benefits from the use of this concept in practice and gives examples of implementation of the RTM in Poland and abroad.