MUSIC FOLKLORE AND FOLKLOREISM IN THE CONTENT OF THE MODERN UKRAINIAN RADIO

Abstract

Aim of investigation: examined places and roles of musical folklore in the Ukrainian radio content at the modern stage of Ukraine’s development. Nov- elty of the study is that, such a topic is investigated for the first time. What acquires topicality in the context of legislative consoli- dation of Ukrainian content’s quotation on the radio. Methodology of investigation is based on dialectical approach while considering the process of radio and folklore’s interplay, analysis and synthesis of programs in central and regional radio channels, classification of musical products in the given themes’ diapason, comparative anal- ysis of different musical types, programs on different channels by Ukrainian radio. Conclusions: certain system of musical programs is created on state radio channels, where musical folklore and folk- lorism take a significant place. Similar content also exists in some programs of nongovernmental radio channels. Commercial chan- nels take broadcasting time with Russian pop music or English popular songs which cultivate esthetic taste in listeners that is dis- tant from national archetype feelings. However, moderate opti- mism exists in existing perspectives about national songs heritage’s development.

Keywords

• musical folklore
• folklorism
• folk song acquisi- tion
• radio channel
• musical trends
• musical program