Relationship between Doctors' Prescribing Behavior and Pharmaceutical Promotional Tools: A Pakistani Case

Affiliations

Zaigham Ali: Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan.
Muhammad Luqman Tauheed Rana: Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan.
Atif Mahmood: Lahore Business School, University of Lahore, Lahore, Pakistan.
Mian Ahmad Hanan: School of Creative Arts, University of Lahore, Lahore, Pakistan.
Saleem Noshina: Institute of Communication Studies, University of the Punjab, Lahore, Pakistan.
Khawar Naila: Obstetrician & Gynecologist, Maternity & Children Hospital, Buraidah, Al-Qaseem, Kingdom of Saudi Arabia.

Abstract

No Abstract