The risk means not only the risk of loss, but it is also an opportunity to achieve higher profit, -than-the enterprise expected. Entrepreneurs should be aware of both, the negative and the positive side of risk. Identifying risk with only one of this sides exposes enterprise business activities on the loss of unique occasions or on the very high level of risk. Proper perception of risk is the basic ability to further analysis and management of risk. The article refers to the largest group of entrepreneurs, which are microentrepreneurs. The group that is especially sensitive on risk due to the size of the business and the fact that even one wrong decision can cause the necessity to close the business. Therefore, for effective risk management, by this group of subjects, it is essential to have a proper understanding of the concept of the risk.