THE IMPORTANCE OF THE ECONOMIC COMMUNICATION WITHIN THE ORGANIZATION

Abstract

The current business climate is changing day by day with a greater speed than ever before. Businesses will always be affected by circumstances such as the economic enviromment or the market evolution. To do this it is important that the company is strong and with a healthy working enviromment. It is becoming more and more important that the organisation is strong so it maintains it’s place on the market. The main purpose of this article is the observation and the detailed analysis of the bonds between the concept of a business organisation, economical comunication inside the company and the strategies used by managers to create, develop and maintain a strong position for the company on the market.

Keywords

• economical communication
• internal communication
• organizational culture
• communicational strategy