Corporate social responsibility communication from multinational chocolate companies

Abstract

Society and governance require multinational companies to adopt sustainable behaviour, looking at Corporate Social Responsibility. This study analysed the largest chocolate and cocoa producers in 2021 focusing on their communication strategies. The objective was to identify how these companies communicate their sustainable practices, finding the communication patterns of their CSR. Our findings show that the largest chocolate companies have integrated sustainable issues by focusing on environmental aspects. Several profiles of communication closer to social issues were also identified but no business company creates its sustainable value strictly on human resources as category.

Keywords

• Multinational companies
• Corporate social responsibility
• Sustainability
• Content analysis
• Marketing strategies
• Chocolate supply chain