Validating the Instrument Measuring the Influence of Information Authenticity and Travel Selfies on Malaysian Online Destination Images

Abstract

This paper aims to determine an instrument’s validity in measuring the context of information authenticity that may influence online destination images through the eyes of selfie tourists. Selfie tourists have been reached via the snowball sampling technique through surveymonkey.com and the data were analysed using SmartPLS software version 3.3. The outcome favours the confirmatory factor analysis, convergent validity, discriminant validity, and the instrument’s internal consistency analysis. This research is anticipated to cultivate literature on information authenticity, travel selfies, online destination images, and computer-mediated communication by providing a validated tool for future empirical research.

Keywords

• validity
• instrument
• travel selfies
• information authenticity
• online destination image