Wykorzystanie outsourcingu w branży turystycznej (na przykładzie Nadwiślańskiej Agencji Turystycznej)

Abstract

The article was composed on the basis of research conducted in Nadwislanska Travel Agency (NAT). One of numerous research goals included the extent to which outsourcing was used in each entity that formed NAT. Additional theoretical aim of this article was to specify benefits that this management concept might bring to travel organizations. Subject literature analysis allowed to create a list of potential benefits of outsourcing that was presented in the first part of the article. In the following part, own research results conducted in NAT were listed and on their basis research hypotheses were verified. Main research hypothesis, which assumed that all entities belonging to NAT used outsourcing in at least a couple of their areas of operation, was rejected as within NAT a common strategy of outsourcing was not established.

Keywords

• outsourcing
• hotel
• Nadwislanska Travel Agency