SCENARIO PLANNING AS LEARNING

Future Studies Research Journal: Trends and Strategies. 2010;2(1):03-32 DOI 10.7444/future.v2i1.20

 

Journal Homepage

Journal Title: Future Studies Research Journal: Trends and Strategies

ISSN: 2175-5825 (Online)

Publisher: Fundação Instituto de Administração

Society/Institution: Fundação Instituto de Administração

LCC Subject Category: Social Sciences: Commerce: Business

Country of publisher: Brazil

Language of fulltext: Portuguese, English

Full-text formats available: PDF

 

AUTHORS

Antonio Lourenço Junior (UTAD)
Luiz Claudio Vieira de Oliveira (Universidade Fumec)
Zélia Miranda Kilimnik (Universidade Fumec)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 8 weeks

 

Abstract | Full Text

<span style="mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;"><p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="mso-ansi-language: EN-US;" lang="EN-US">Scenario Planning has been increasingly used, from its introduction to the decision process as effective tools to test decisions, and improve performance in a dynamic environment (Chermack, 2005). The purpose of this article is to demonstrate the potential of an experimental Scenario Planning Model to mobilize, encourage and add more content to the organization’s decision making process – mainly with respect to Strategic Plans of two governmental institutions, a pharmaceutical company and a technology education foundation.<span style="mso-spacerun: yes;">  </span>This study describes the application stages of a hybrid scenario-planning model – herein referred to as Planning as Learning – via action-research, showing the scenarios resulting from the experiment and describes the main results of an assessment of such practice. In order to do that, two well-established Scenario Planning models (Prospective school and Shell’s model) were analyzed. They were used as a reference for the proposition and application of an experimental model in the two study objects. A questionnaire was used to assess the technique impact. It was possible to obtain high levels of reliability. In-depth interviews were also conducted with the participants. At the end, the results confirmed the model efficiency as a basis for decision making in the competitive environment in which the two institutions are inserted, also to encourage the learning process as a group, as observed throughout the work.</span></p></span></span>