IDENTITY BALANCE CONCEPTUALIZATION IN ASTROLOGICAL DISCOURSE

Abstract

The research deals with the issue of identity balance conceptualization in astrological discourse. Identity balance is regarded as a final purpose of seeking and gaining identity. It means that personal and social identemas (our term) interrelate in a way when an individual is accepted by others as a full-fledged member of society/social group without losing his/her uniqueness and authenticity. Speech samples taken from authentic “low” everyday astrological texts devoted to the description of different zodiac signs representatives as parents have served as experimental material for our article. As the result of the undertaken research we have been able to reveal that identity balance conceptualized by means of astrological discourse gives an individual the feeling of belonging and psychological comfort from a social role as a parent without forcing him/her to change his/her (even negative ones) traits of character and behavior features.

Keywords

• identity
• identification
• identema
• self-identity
• social identity
• identity balance
• идентичность
• идентификация
• идентема
• самоидентичность
• социальная идентичность
• баланс идентичности