Food Safety Awareness and Opinions in China: A Social Network Analysis Approach

Abstract

Over recent years, food safety has garnered widespread attention and concern from society. Concurrently, social media sites and online forums have become popular platforms to disseminate news, share opinions, and connect with one’s social network. In this research, we focus on the intersection of food safety and online social networking by utilizing natural language processing techniques and social network analysis to study public opinions related to food safety. Using real data collected from a popular Chinese question-and-answer platform, we first identify hot topics related to food safety, and then analyze the emotional state of users in each community (i.e., users communicating about the same topic) to understand the public’s sentiment related to different food safety topics. We proceed by forming semantic networks to analyze the characteristics of food safety opinion networks. Our results show that Internet users form modular communities, each with differences in topics of concern and emotional states of community users. Users focus on a wide range of topics, showing that overall, food safety awareness is increasing. This paper provides novel insights that can help interested stakeholders monitor the discussions and opinions related to food safety.

Keywords

• food safety
• social network analysis
• public opinion awareness