The usage of Academic Libraries in Universities of Cooperation Council for the Arab Gulf States of the Characteristics of the Social Networks Facebook and Twitter in Marketing Information Services

Abstract

This study aims to recognize the reality of the employment of academic libraries in universities of Cooperation Council for the Arab Gulf States of the characteristics of the social networks Facebook and Twitter in marketing information services. The study based on qualitative content analysis method, which was applied on (26) academic libraries in the Cooperation Council for the Arab Gulf States, which used more social networks, namely Facebook and Twitter. The study found the following results: 1. The academic libraries used (32) characteristics of the Facebook network characteristics out of (24) characteristics in the marketing of library services. 2. The academic libraries used (12) characteristics of the Twitter network characteristics out of (14) characteristics in the marketing of library services. The study recommended a number of recommendations including the need to increase efforts to activate social networking characteristics because of their role in the marketing process.