Revista Observatório (Jul 2020)

SOCIAL MEDIA AT THE PUBLIC UNIVERSITY: A Case Study at the Federal University of Amapá

  • Laís Karla da Silva Barreto,
  • Emanuelle Silva Barbosa,
  • Luciana Gondim de Almeida Guimarães,
  • Priscila Silva Esteves,
  • Allan Gustavo Freire da Silva,
  • João Florêncio da Costa Junior

DOI
https://doi.org/10.20873/uft.2447-4266.2020v6n4a7en
Journal volume & issue
Vol. 6, no. 4

Abstract

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The advent of the internet has enabled changes in the way people communicate. The current reseach endeavours to analyse the organizational communication process, through social media, at the Academic Department of Philosophy and Human Sciences - DFCH, at the Federal University of Amapá. Methodologically, it is a qualitative, descriptive approach, configured as a case study. Data were collected through semi-structured interviews, with the participation of 10 administrative technicians. The results reveal that communication in the DFCH occurs through integrated management systems (SIPAC, SIGRH and SIGAA), by email and institutional website and, informally, by WhatsApp. As a result of the research, it was proposed the creation of groups linked to the Dean Special Advisory Board (AER), to improve the communication process.

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